The digital world is evolving rapidly and so is business sector marketing strategies. Digital marketing industry is expected to raise despite the inferior economic situation. Technology has rapidly changed virtually everything we normally do in business. From sending emails and signing business contracts digitally to attending virtual meetings and working from home (a trend which is accelerated by the pandemic).

The one thing that digital marketing hasn’t changed and isn’t expected to change anytime soon is the traditional influential method of direct marketing “Business Cards”. A good business card can have a great impression on your customers and can attract them to your business.

Here are 3 reasons why business cards are still important in 2020 and should be a part of your company’s marketing strategy.

#1 A Powerful Tool for Building Brand Awareness

Having a solid, trusted brand is essential for your brand to thrive. If your primary audience doesn’t know or trust your brand, how will you ever rise your customer base and sales?

Why Business Cards are Still Important in 2020

Business cards can help you build a brand awareness among your potential and existing customers. For example, if your company provides cleaning products/services you can distribute your cleaning business cards to potential customers to establish a relationship with them and grow your customer base.

#2 Enhancing the Credibility of Business

Interested in knowing what people do first before buying products and services from an unfamiliar brand or company?

They validate the legitimacy of the potential company they want to do business with. And to do so, they look for concrete details:

  • Who you are
  • What services do you provide
  • Where you’re located
  • When you’re open
  • How to contact you

Why Business Cards are Still Important in 2020

Well, those are all the questions which are already answered on a business card! That’s where professionally designed business cards can help you in a great way to boost both the brand awareness and the credibility of your business. In addition to building brand awareness, business cards express that you’re serious and ready for business.

#3 Building Business Connections

As a business owner, you’ve probably already heard the importance of developing relationships with making professional connections. When attending in-person networking events or trade shows, don’t forget your top direct marketing weapon the business card. A business card makes it easy for those keen in following up on these conversations to contact you later. Similarly, their business cards give you the info you need to follow up and meet again.

As you grow your professional network, you gain new knowledge and experience, make new business connections and gain new customers by telling others about your business.

Why Business Cards are Still Important in 2020

In addition to these, business card creates a great first impression. A professionally designed business card can leave a good impression on your potential customer and may convince them to contact you.

The distribution of creative business cards is a remarkable way to capture people’s attention. If your business cards impress the people who read them, then they’ll likely share with others. You can encounter potential leads all the time so be sure to have your cards with you.

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10 Comments

  • Diane Waller

    May 12, 2020 - 2:38 pm

    Hello sir,
    You are a good writer. This article is very good and effective. Thanks for the share.

  • John

    May 28, 2020 - 6:29 am

    It’s funny you bring this topic up, I just created business cards for myself this week. Was debating on if I needed them or not because of the Corona changing everything. You make some great points. I’m stacking up crypto and preparing for the digital world! 😊
    John recently posted…How I Earn Money Online With Bitcoin SurveysMy Profile

  • Yuri Vaneik

    June 16, 2020 - 2:33 pm

    I loved your content. want to explore more about this stuff

  • harita

    June 22, 2020 - 8:05 am

    Quite helpful.

  • jigyasa sewkani

    July 2, 2020 - 10:24 am

    digital marketing is the new era of marketing with proper analytics. great content thanks for sharing.

  • Lucy Will

    July 2, 2020 - 4:41 pm

    Hey there! I completely agree with the importance of a business card. A business card is a great way to impress your clients and I think digital business cards are best in that way. Digital business cards are new trends in the networking world.

  • rohit

    September 3, 2020 - 1:13 pm

    i love your blog, you can also use LinkRick for making digital business cards.

  • Ema Mone

    September 14, 2020 - 3:42 pm

    Hi,
    Thanks for providing Marketing awareness. It’s greatly useful to me.
    “Keep It Up”
    “Wonderful”
    Again Thanks

  • Branding By8

    October 12, 2020 - 1:53 pm

    Thanks for sharing the great content here with us.

  • Miodrag Pepic

    October 16, 2020 - 6:38 pm

    I find this segment of the print market still very important. It will stay for a while, while other types of print might disappear.

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