The life of an entrepreneur: Interview with Amir Aghaei
Amir Aghaei is a 30 years old California based entrepreneur. He is the CEO & founder of the People-App which is based on the core mission of empowering the people. Amir Aghaei is passionate about helping small businesses and startups.
We have interviewed Mr. Aghaei and asked him some questions about his entrepreneurial and business journey.
How did you become an entrepreneur? Can you tell us a bit about yourself?
Today, I hope I’m not an entrepreneur like most of the entrepreneurs are. Today, most entrepreneurs seem to be the greedy people who do anything to build large companies and hire people to build their castles.
I don’t see them waking up every day trying to empower people. I see them as founders, CEOs and executives who wake up every day to push their own brand and their own company. I don’t understand why we need to respect these people so much. I don’t think we need that kind of entrepreneurs today. Today we need entrepreneurs who think about people and social life.
Can you tell us a bit about your business?
People App was born on the core mission of empowering people. It’s a new, free and open space where people can migrate away from all this online mess to co-exist and live happily without competing with all these monster companies and other people.
We believe nature moves toward equilibrium and this equilibrium happens when people are truly connected. So we are not allowing medium and large companies to get on People App and we are eliminating the list-based search results to help people have an equal opportunity to get seen and found without fighting to be on top of a list.
So any individual can now signup for free, create a profile, get on the map and start working with others on the map. No more website, no more SEO, no more social media marketing….
Why are you doing this business? Are you all in?
I’m all in. This is my mission for life. Why am I doing this? Because I’m seeing people being ripped off every day by middlemen and they don’t have a solution to find each other instantly. Who is on the first page of Google? obviously not people. Who is making more money? Graphic designers or Ad. agencies? Programmers or software companies? Car dealers or car owners?… Greedy middlemen are everywhere in different sizes.
As an entrepreneur, what are the keys to compete with the big boys?
It’s like fighting with someone double your size. Obviously they want to compete on Google search results but you don’t have to, because they have the money to do lots of SEO and they have the money for Google Ads (and that’s actually how Google is making money) then why do you even want to compete there.
They want to compete on Social Media and TV but you don’t have to. You choose where to fight. If they are bad, show people why they are bad and create awareness. Put their gross revenue next to their YouTube ads to show the contrast and to remind your customers who they are dealing with. The key to compete with big boys is to choose the right battlefield against them.
As an entrepreneur, what is it that motivates and drives you?
Seeing hard-working, passionate and talented people which are still living in poverty motivates me to serve them. All they need is a way to get seen and found and I’m sure the rest happens automatically.
Seeing people working with each other on freelancing platforms such as Freelancer, Fiverr and UpWork from all around the world and seeing how money is floating in the right direction motivates me.
What do you put your success down to?
Keeping people in mind and making sure every decision in People App is made by having “THE PEOPLE” in mind. My job is to make sure everything we do benefits people and empowers them.
What would you say are the key elements for starting and running a successful business?
I think the key elements for starting and running a successful business is being tough, smart and consistent. Everyone I talk to these days has at least 5 really great revolutionary ideas, so it’s not about ideas anymore, it’s all about accomplishing goals and convincing people to use your product and service.
Start from the end. Fake it first. For example, first build your Instagram ad, give it a try, see if people are willing to use your product or service, then go build it. Testing ideas is cheap, building products is expensive.
Who inspires you?
Small business owners who are resisting against Amazon and people who support them.
What has been the most rewarding part of your role with the People App?
I get to work with great talented people who have been with me since day one. They can move this forward even without me because we are all on the same mission.
What advice would you give to other entrepreneurs who are starting out?
Start with Ads. Launch first then start building your product and when you hear advice just analyze it. People who advise you have different backgrounds, have dealt with different budgets and sometimes they themselves don’t know why they are successful. So don’t just accept it because Bill Gates is saying it.
What are your future plans?
We are planning to onboard more users in People App in California and then go nationwide by mid-2021 and then start our global campaigns by end of 2022.
Best of luck Mr. Aghaei with your venture! Thanks for your cooperation!