Every business owner knows that search engine rankings influence traffic, sales, and profits, however, the problem is in finding an affordable SEO strategy that works. It doesn’t matter whether you are starting a brand new website or growing and expanding an existing site, without a winning SEO strategy you will be missing out on significant sales and profits.

If this is a familiar scenario, here are six steps that will give you every chance of boosting your online presence and outranking your competitors in the search engines.

Keyword research

As an e-commerce site you need to find the best product based keywords and use them in your URL structure, page titles, headings, metadata and content. Two of the most affordable SEO strategies to find these keywords are Amazon and Google Planner. Simply enter a keyword that represents your products into each platform, for example, ‘flat screen TV’ or ‘denim shorts’ and in Amazon will see a list of related keywords that their customers use, whilst in Google Planner you will also see the competition and search volume.

Site architecture

E-commerce websites usually have hundreds of pages, so it’s important that your site also has a simple architecture with no more than three clicks between each product page and the home page. This is a very clever and affordable SEO strategy, but it does mean that you need to pay close attention when selecting product categories and subcategories, so they are not too deep or shoppers will become easily lost and give up the search.

Identify problems

Another affordable SEO strategy is to invest in a website audit, as this is the quickest way to identify any issues that could be preventing your website from ranking well in the search engines. If you are technically minded, you can make use of Screaming Frog to identify these problems, otherwise, you will need to find an SEO specialist to make any necessary repairs.

On-page optimization

This is where you can use your keywords to optimize your content and make your e-commerce site as user-friendly as possible. Your website needs to open properly on mobile devices, you need internal links that help shoppers to navigate your site, customer reviews for transparency and social proof, as well as social media links so that shoppers can easily share links to your products.

Create a blog

This is one of the easiest and most affordable SEO strategies you can implement for your e-commerce site. You might have already realized that it can be difficult to include all your keywords in the product pages, so a blog gives you the opportunity to write interesting articles peppered with these keywords. You want to write articles that are interesting to shoppers, offering them additional information about your products, new product launches, discounts, promotions, competitions and anything else you believe will create a positive relationship between your business and shoppers.

Build backlinks

One of the best strategies for SEO is to build good backlinks to quality websites. So focus on writing interesting content that you can post on well-established and authoritative websites or platforms and include a link back to your product pages. The more high-quality backlinks you build to your e-commerce site, the greater you rankings and the greater your opportunity of outranking your competition.

With all of these affordable SEO strategies in place, you should see a significant uptick in your rankings, traffic and sales over the next 6 to 12 months.

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