Social media is one of the most effective marketing methods that small businesses have access to today. However, not all social media networks are the same and each platform comes with its own particular set of users who interact with content differently.
When deciding to invest in social media marketing, businesses need to be aware of these differences between platforms and how it could impact the success of their marketing effort. If you want to take advantage of the power of social media for your business, here are a few key factors to keep in mind when choosing the ideal social media platform for online marketing.
Consider the Nature of Your Business
Choosing the right social platforms involves considering the nature of your business and the type of products or services that your brand offers. Whether your company is B2B or B2C will help you determine the right type of social media platform for your needs.
Facebook and Instagram tend to be ideal choices for B2C companies since they provide visibility and the option to visually engage with consumers, while LinkedIn is often the top choice for B2B companies since it provides a range of features to target both current and potential clients and build connections. YouTube is an ideal choice for both sharing content and interacting with your market regardless of the type of business you run.
Understand Your Core Target Audience
Investing in advertising on the wrong social media platform will only result in your business wasting money. Instead of focusing too heavily on keeping up with the latest trends in social media, it’s important for businesses to spend some time getting to know and understand their audience to learn more about where they can find them. To do this, it’s a wise idea to consider how much you know about in terms of demographics. When you figure out whether your customers are older, younger, female, male, their income levels, and educational levels, it will become easier for you to narrow down platforms and find the one that will yield the most benefits to your customers.
Go Where Your Ideal Customers Are
Choosing a social platform is less about what you want for your business and more about choosing places where you will be able to find your ideal customers spending their time. For example, if you provide a B2B product or service, you’ll likely be able to find your ideal customers on LinkedIn.
On the other hand, if you are running an eCommerce store, Instagram is probably going to be the best platform for you when it comes to finding the right customers for your brand. Once you have identified where you will be able to find your ideal customers, it will become easier for you to become a consistent, valuable presence on that platform and spend time mastering it to get the best results.
With various social media channels available today, choosing the ideal one for your company is not always easy. Figuring out which platform appeals to your ideal customers is the first step in finding the right one for your brand.